Posts filed under: Brand Identity

Brand Identity

The Psychology of Colour in Branding: How to Influence Your Audience

Colour is more than just a visual element—it’s a powerful psychological tool that shapes how consumers perceive and interact with brands. From evoking emotions to influencing purchasing decisions, colour choices... Read More

Typography Trends in 2025: What Works and What’s Overdone?

Typography is more than just the choice of fonts—it shapes a brand’s identity, influences user experience, and impacts readability. As we move into 2025, design trends are shifting, with some... Read More
Montpellier Creative